Modern publishing technology

Ghost is a powerful platform for creating an online blog or publication

A suite of publishing tools

released as open source software

with a fully managed PaaS

stewarded by a non-profit org

Customer Logos

A suite of modern publishing tools

Ghost is a powerful content platform designed for the future

An editor for writers

A Markdown based editing environment allows for fast formatting and a seamless authoring experience which places the focus entirely on the content being created. A live side-by-side allows you to always see how the post will render.

See our full Markdown guide

Simple content management

All your content is available in an easily searchable archive which can be scanned through at speed. Never lose track of those old articles again! We've got this.

Posts also come with a robust tagging functionality to allow for fine-grained categorisation of content, giving you a flexible archive which adapts to your needs. You can build almost any type of category, section, format or flow using tags. It's kind of like Gmail labels.

Find out more about tags

Ghost Mobile
Ghost Mobile
Web native: Fully mobile and desktop ready on any device

Work with your team

Multiples roles for authors, editors and administrators. Invite your whole team to collaborate, with dedicated public user profiles for everyone.

Schedule content in advance New

Queue up your full editorial calendar ahead of time and set your posts to go live like clockwork. Ghost remembers to publish at the right time so you don't have to.

Enjoy simple site editing

Adding a logo, creating navigation menus, and injecting analytics code are all done with a couple of clicks. Save time on all the small changes you make.

Meta Title
Blazing fast mobile performance: Google AMP for Ghost
Recommended: 70 chars
Used: 53
Meta Description
We've just shipped support for Google Accelerated Mobile pages in Ghost. Now, all of your posts are automatically served with AMP versions. Rejoice!
Recommended: 156 chars
Used: 148
Search Engine Result Preview
Blazing fast mobile performance: Google AMP for Ghost
https://blog.ghost.org/amp-support/
We've just shipped support for Google Accelerated Mobile pages in Ghost. Now, all of your posts are automatically served with AMP versions. Rejoice!

Completely optimised distribution channels

Publish once, distribute everywhere. Your content is set up to be discovered in as many ways as possible by your readers.

Search engine optimisation

Proper SEO built in directly, with semantic markup, permalinks, XML sitemaps, canonical tags and automatic meta data with manual overrides.

Accelerated Mobile Pages New

With integrated AMP support, your site will rank higher and load in a fraction of a second from Google mobile search results.

Detailed structured data

Every post published renders beautifully all over the web, with rich meta tags for Facebook Open Graph, Twitter Cards and Schema.org.

Subscriptions by RSS, Email and Slack

Full RSS feeds, email subscription capture forms and Slack webhook integration are all included by default, and handled for you!

Completely open source & hackable

Own your code, control your destiny, determine your functionality

Free, open, simple

Ghost is an entirely open source application which has been downloaded 1,279,647 times by developers all over the world. It uses a modern technology stack with sensible components and abstractions. We release code which developers love; The inventors of JavaScript, Android and StackOverflow all use Ghost for their blogs.

Ghost developer resources

Powerful tooling New

Batteries included. A straightforward JSON importer and exporter keeps your data infinitely portable, while our CLI tool makes configuring, running and updating Ghost a breeze.

Learn more about Ghost CLI (beta)

Theming with Handlebars

Simple, powerful theming with Handlebars

Use beautiful Handlebars templates to build out your publication. Powerful helpers allow you to pull any data and display it however you want. Take complete control of your design, rather than being limited to a few little options.

See full theme documentation

A complete, self-consuming JSON API for all your data

Ghost’s JSON API means that you have full control over what data to get, set and display. You can build entire publishing apps on top of it, and completely customise the reader experience.

"posts":[{
    "id":1,
    "uuid":"bc0a0924-b49c-45c8-897d-728f6acba7c9",
    "title":"Welcome to Ghost",
    "slug":"welcome-to-ghost",
    "markdown":"We're live! **Nice.**",
    "html":"<p>We're live! <strong>Nice.</strong></p>",
    "image":null,
    "status":"published",
    "language":"en_US",
    "meta_title":null,
    "meta_description":null,
    "author":1
}]
"tags":[{
    "id":1,
    "uuid":"ec3a0924-a59c-45c8-817d-428f6acba7c4",
    "name":"Getting Started",
    "slug":"getting-started",
    "hidden": false,
    "parent": null,
    "image":null,
    "meta_title":null,
    "meta_description":null,
    "created_at":"2014-11-17T19:02:27.147Z",
    "created_by":1,
    "updated_at":"2014-11-17T19:02:27.147Z",
    "updated_by":1
}]
"users":[{
    "accessibility": null,
    "bio": null,
    "cover": null,
    "created_at": "2014-10-11T19:02:27.147Z",
    "created_by": 1,
    "id":1,
    "image": null,
    "language": "en_US",
    "last_login": "2014-11-17T19:02:27.147Z",
    "location": null,
    "meta_description": null,
    "meta_title": null,
    "name": "Eric Almeida",
    "slug": "eric-almeida",
    "status":"active",
    "tour": null,
    "updated_at":"2014-10-11T19:02:27.147Z",
    "updated_by":1,
    "uuid": "fs4a0021-b22a-33a1-531c-424e2caba3c3",
    "website": null
}]

Pull complete post data

Grab all of your post data from Ghost's full JSON API, including media and SEO meta data. Re-use and re-purpose your content wherever you need it. We also include full API access via our Handlebars themes.

Explore the API docs